University of Wisconsion - Eau Claire

UWEC

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Proposal

Digital Marketing / Social Media

Community partner: MS-Take Charge, Inc.
Supervisor: SHELLY SUTLEY
Beginning date:
2025-09-08
Ending Date:
2025-11-17

Project Proposal Description

1.

Briefly describe the project and the community need to be addressed.

Answer You will help create and schedule weekly social media posts as well as design flyers, handouts, and other digital marketing materials to promote our events and programs. Posts will be designed in Canva and scheduled in the Later App. Flyers and handouts will be shared digitally and printed for community distribution. Your work will help us reach more people in Eau Claire and beyond, strengthening awareness and support for our nonprofit.

2.

What is the mission of the agency or organization?

Answer Our mission is to empower individuals living with Multiple Sclerosis (MS) to thrive by providing accessible, no-cost therapeutic movement and exercise services that enhance their mental health and overall well-being while encouraging independence.

3.

What skills are required for this project?

Answer Familiarity with social media platforms (Facebook, Instagram, etc.) Ability to design in Canva Willingness to use the Later App for scheduling posts Creativity in making flyers, handouts, and other promotional content Strong writing and editing for short captions and clear event details

4.

What are the learning objectives for this project

Answer In this project, you will create a social media plan, design posts in Canva, and schedule them in Later, as well as design flyers and handouts to support events and outreach. This gives you the opportunity to use your creativity while learning how digital marketing supports community engagement, event promotion, and fundraising. You will also build a portfolio of professional work, including both digital and print marketing pieces.

5.

What are the availability requirements for the student?

Answer The project requires about 4-5 hours per week. You can work on your own schedule to design and schedule posts, create flyers, and prepare other marketing materials. Hours and progress will be tracked in Clockify.

6.

Additional information (not required).

Answer This is a creative role where you will get to bring fresh ideas and designs to our nonprofit. The digital and print materials you create will help us grow our presence in the community and increase participation in events like the MS Walk.
Community-Engaged Learning • University of Wisconsin-Eau Claire • Eau Claire WI 54702-4004
Vicki Lord Larson 2146 • A Unit of: Academic Affairs
Phone: 715-836-4649 • Fax: 715-836-4023
Questions/Comments: cel@uwec.edu
Copyright © 2025 UW-Eau Claire and the Board of Regents of the University of Wisconsin System