University of Wisconsion - Eau Claire

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Proposal

Brand Development Director

Community partner: MS-Take Charge, Inc.
Supervisor: SHELLY SUTLEY
Beginning date:
2026-10-16
Ending Date:
2027-04-20

Project Proposal Description

1.

Briefly describe the project and the community need to be addressed.

Answer We are seeking a highly motivated and creative individual to join our team as a Brand Development Director. They will have the opportunity to gain hands-on experience in social media marketing, content creation, graphic design, and brand development. This position will provide valuable skills and knowledge in the field of digital marketing. We are looking for social media posts on a variety of platforms for community engagement.

2.

What is the mission of the agency or organization?

Answer MS-Take Charge, Inc. is a non-profit group dedicated to the preservation, growth and vitality of the mind, body and soul for those living with MS. Our main goal is to support mental health and overall well-being of individuals with MS, enabling them to face the challenges of MS with strength, resilience, and a sense of community. Our team has firsthand experience living with MS and this personal connection fuels our passion and drives our mission to support, educate, and inspire those navigating the challenges of MS.

3.

What skills are required for this project? 

Answer - Proficiency in Adobe Illustrator, Canva, or other graphic design software - Strong research skills to stay up-to-date with industry trends - Knowledge of social media marketing strategies and best practices - Familiarity with content creation for various social media platforms - Basic understanding of SEO principles for social media optimization - Excellent written and verbal communication skills - Ability to work independently and as part of a team

4.

What are the objectives for the student learning and service?

Answer We are seeking a highly motivated and creative individual to join our team as a Brand Development Director. They will have the opportunity to gain hands-on experience in social media marketing, content creation, graphic design, and brand development. This position will provide valuable skills and knowledge in the field of digital marketing. We are looking for social media posts on a variety of platforms for community engagement.

5.

What are the availability requirements for the student?

Answer Scheduling is flexible around the student's needs. Looking to meet with the student once a week or bi-weekly, depending on the length of the project.

6.

Additional information (not required).

Answer Multiple Sclerosis (MS) is a neurological disease that often appears in early adulthood and affects nearly one million people across the United States, including thousands right here in Wisconsin. In Eau Claire alone, approximately 350 individuals are living with MS. Powered by Students and Driven by Purpose, MS-Take Charge invites our community to raise awareness, foster connection, and walk alongside those living with MS to move toward a more inclusive and compassionate future!
Community-Engaged Learning • University of Wisconsin-Eau Claire • Eau Claire WI 54702-4004
Vicki Lord Larson 2146 • A Unit of: Academic Affairs
Phone: 715-836-4649 • Fax: 715-836-4023
Questions/Comments: cel@uwec.edu
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